Children as vulnerable consumers: a first conceptualisation

Children as a vulnerable population.

Children are not little adults. They have unique patterns of environmental exposure and developmentally determined susceptibilities that increase their risk of disease following toxic environmental exposure. Evidence is accumulating that children's exposure to toxic chemicals in the environment is contributing to changing patterns of pediatric disease.

Understanding and Protecting Vulnerable Financial Consumers

This article considers how consumer protection law and policy should address the interests of particularly vulnerable financial consumers. Specifically, the article proposes a taxonomy of vulnerability which helps to identify (a) what makes consumers particularly vulnerable, and (b) how consumer protection law and policy can respond to these causes in a way that provides such consumers with app...

Children as consumers: advertising and marketing.

Marketing and advertising support the U.S. economy by promoting the sale of goods and services to consumers, both adults and children. Sandra Calvert addresses product marketing to children and shows that although marketers have targeted children for decades, two recent trends have increased their interest in child consumers. First, both the discretionary income of children and their power to i...

Rural Chinese Children as Consumers: Consumption Experience and Information Sourcing

Advertising of ultra-processed foods and beverages: children as a vulnerable population.

The rapid nutrition transition occurring in Latin America has resulted in a sharp increase of childhood overweight and obesity. Recent evidence has shown that food and beverage advertising has a great influence on children's eating behavior. This population has become a key target market for the ultra-processed foods and beverages industry, which is marketing products in an aggressive way. Evid...